Redesigned for today’s Maxim individual who takes pleasure in the fine and fun things in life, from world class travel and entertainment to all types of sports and adventure. The Maxim individual has a solid sense of enjoyment and personal style. They are inspired by success. They enjoy the latest gadgets, gear and autos. They appreciate the most beautiful people in the world featured regularly across Maxim channels. Only the Maxim brand fuels their drive to live life to the fullest.

The Maxim Experience during Big Game weekend always dominates the market. The event is a cultural experience where celebrities, athletes, models and executives come together to celebrate the intersection of sports, fashion, art and music for one night under one roof in epic ways.